How Beewise Came To Life

Lowered barriers to start investing

The investing world has truly changed. AI, data-driven portfolio management software and new digital platforms are redefining the industry. Up until a few years ago investing was not very accessible as you needed the experience, knowledge, and the proper funds for it. This all slowly started to change with the appearance of new financial mobile apps. They have made investing more accessible. Azimut wanted to lower the barriers to investing even more by creating an easy-to-use app that allows anyone, including beginners, to invest. By offering 5 diversified thematic portfolios, we wanted to make it easier for our users to understand what they are investing in while reducing the risks related to investing as much as we can. We thought it was very important to not exclude anyone from the Beewise app, as we wanted anyone to have the chance to get that first touch with the investing world. That’s why we allow our users to start investing with as little as €10.

Changing investor’s values

Investors are changing too: they are asking for a new approach to finance, democratic and purposeful. They want to make a positive impact on the future, and they expect brands to take action alongside them. We have always been on our client’s side, so we decided to design a new experience for this new generation of investors. We didn’t just want to create an easy and accessible app: we wanted to be part of a bigger shift, letting our users invest in topics that matter to them. And this is how Beewise was born.

Going Beyond Investing for Profits

While we’re pushing our industry forward, evolving it and ourselves in a direction that not only creates more value for our customers, but for society as a whole, it’s vital to make a statement about where we want to go from there, what lies ahead and beyond. We want to change people’s lives and help them achieve personal and shared goals once considered impossible to attain; to do this, we need to be different, we need to shake things up a bit. You might ask how? By giving our users the right combination of tools to feel empowered and optimistic about their future and the world’s future.